Peter Alexander that is…
I am SO happy I was introduced to Peter Alexander in New Zealand! Turn’s out he’s actually from Australia and boy’s can sleep with Peter too!… Joking aside I’m talking about the pyjama designer Peter Alexander who started his company a whole 25 years ago and I’ve only just found out about it now. I have officially been living under a rock!!
Firstly this shop smells absolutely fantastic thanks to the sweet sweet scent of Glasshouse candles. I am a huge fan of The White Company and their diffusers but these candles are something else! (I bought the Santorini scent and its a mix of comforting and fresh or blue jasmine draped in cool ivy to be exact) You can smell it through the box! Then there is the Pyjamas, slippers, children’s wear, doggie clothes?! and … this is where it got interesting BOYS pyjama too!
For me it was really bizarre to have boy’s pyjamas in this store because it is so girly and cute… if Kate Spade were to make pyjamas and create a collection based on cute dogs then this would be it. But hey maybe it works in Australia… come to think of it is there even such a thing as a boy’s pyjama store in the UK (or anywhere)?
Peter is clearly inspired by an array of subjects but I can’t help thinking there is a link to American 1950’s, Collage dorm room style and old school English children’s pyjama (Mary Poppin’s vibes) mixed with his love for animals which is his signature. He also follows the trends and has just launched a palm spring collection. It’s his own dogs which created the inspiration for the cute pooch logo and doggie clothes. His love doesn’t stop at design because he also gives money to the RSPCA and is in collaboration with coffee manufacture Moccona to bring you your morning dose of Peter…!
It states on his website that he brings out a new collection each month which is really impressive.. I’ve already seen there is a halloween collection popping up! You can tell there is a lot of love that goes into this brand and there is a lot to love about it! You have the classic English style button up pyjama for girls…. the type of PJ’s you can wear at your boyfriends family home that will give his mum the impression you are an angel….
… I told you so!
Then you have signature tops, you know the type, plain soft tee with a simple graphic on it that you can mix and match or sometimes even wear in the day (I mean I’m only going to grab a coffee…) Plus I found jogging bottoms that I genuinely would wear to the gym (ha ha if I go) or to chill in. Next you have dresses.. so many viscose cotton blend dresses with amazing prints on! I am not a fan of the super cutesy prints but I’ll take floral any day!
He does every style for different body types… sleep wear is actually quite difficult to master because it is all based on comfort. Then there are other elements like whether you live by yourself and the climate of your home. I personally love loose fitting pyjamas and a lot of fabric so I can wrap myself up in something therefore I’d opt for the dress on the left. P.S how happy would you be receiving that gift box in the post?!
So the main item I got super excited about were the gowns. Everyone needs a pyjama gown to make them feel like a lady of leisure/ bond girl…. imagine you’re lounging around all day in your hot pyjama gown sipping champagne ( or getting ready to go to work in 9 minutes is more like it) but a girl can dream!… oppt have I just created a new campaign for sleep wear?!
If it was up to me and not my bank account I would have also bought the baby blue ‘waffle cotton’… it’s more of a towelling cotton gown which is super cosy and perfect for after a shower. But I went for this, don’t get me wrong I’m SUPER happy with this purchase and it is so so soft and cool. I love the feel of viscose and cotton because it always feel’s cool against your skin and never creases.
I meeaann floral… lacy … wrap over with belt tie….baby pink embroidered logo what more do you want? It’s actually a navy blue but appears black in the photo but I would love a black silky gown! The gown’s rang between $90-£110 Australian Dollars. The brand is also available in the US but sadly no where else….. can’t wait to go back and purchase more items especially the navy towel thongs (flip flops)!
I wanna wear them all day every day! You can check out Peter on his instagram account but it doesn’t do the shops justice! ‘ I slept with Peter’ is actually his tag line which appears on all of his merchandise, cheeky Peter!
Designer Abroad 